In the previous blog post we analysed the gold loan industry and this time we'll be diving into the two dominant listed players of the industry: Manappuram Finance Ltd and Muthoot Finance Ltd. Both companies operate in a niche industry that is a gold loan. Niche industry means that where there are two or three dominant organized players present and one must remember wherever there are concentrated profit pools the players are bound to make money. The organized sector is 35% whereas the unorganized players (Money lenders) still dominate the overall industry. We have covered this topic in detail in our recent